Why you should remove Google analytics from your website.

Google analytics is, as many know, pretty much the basic tool to make your website measurable. How many visitors end up on your website, what they do there, how long people stay on your website, where they come from, which pages score well, etc. etc. Too many to mention.

For many websites an indispensable source (even treasure) of information to make decisions on. Because in many cases you do this based on hard figures. Interpreted properly.

The problem, however, is that in many cases this tool is also used without thinking. After all, everyone says that you need Google analytics on your website, right? What people often forget is that after a while, in many cases, that data is never looked at again. That's a good time to realize whether such a tool still deserves a place on your website.

What you unconsciously do is feed Google with data that is of great use to Google. And in a time like this you have to ask yourself if you are doing your visitors (and indirectly yourself) a favor with that. You not only provide Google with insights into the visit to your website. You also provide Google with insights into the patterns of such a visitor. With so much data, it teaches itself to serve even more effective advertisements to a certain type of visitor. Based on, among other things, the behavior of such a visitor. And all this with the help of your(!) data that you can easily forward for years. And even if you don't even have that many visitors yet, your data is invaluable to Google.

For the sake of convenience, replace the words 'Google' every now and then with 'the advertising network' and hopefully you will take a more critical look at the small piece of javascript that you have ever pasted or had pasted on your website. As easy as that went.

An additional advantage is that with the AVG (yes the marketing hype is over, but still crucial) you also score points when that part of your website has disappeared.

Stay critical with what you share no matter how small it seems.

Photo by Siarhei Horbach on Unsplash